A church which parades as Spiritual but not Religious ignores the offer of transformation. ‘The problem with the consumerist mentality is that it sticks with the desires you’ve got,’ Rowan Williams tells me. So the danger is you miss the possibility of being changed by what you find. ‘The church can go along with the market mentality and make people feel it’s meeting their needs. Or it can say, “Something utterly extraordinary has taken hold of us. Come and see”.’